Repair.Restored.Trusted.

We spent time on the shop floor and on the phones, listening to real intake calls. Almost every caller asked the same three questions in the first thirty seconds: how much, how long, and do you work with my insurance. That became our entire information hierarchy.

We audited a dozen competitor shops across the San Gabriel Valley and found nobody offering an instant, no-obligation estimate - the single biggest point of friction in the category was ours to remove first.

We designed the homepage to answer the three core questions before the visitor scrolls twice: a hero that promises trust and speed, an estimate form above the fold, and a service list that doesn't require a click to understand.

Everything else - gallery, insurance help, about, process - exists to reinforce a decision the visitor has effectively already made by the time they reach it.

We built the identity around WeFix's signature orange - energetic, urgent, but paired with a disciplined dark charcoal base so it reads as confident rather than alarming. Clean sans-serif typography throughout for maximum legibility on a cracked phone screen at a stressful moment.

Photography and video direction leaned into the real shop, real technicians, and real cars mid-repair - nothing stock, nothing staged.

The AI Estimator was the most technically ambitious piece of the build - a photo-upload pipeline that classifies visible collision damage and returns an estimated cost range and repair timeline in seconds, with clear disclaimers that final pricing follows an in-person inspection.

Built to set expectations honestly, not to replace the shop's own judgment - a tool that builds trust precisely because it doesn't overpromise.

Built with a modern, image-heavy stack optimized for mobile-first load speed - critical when a visitor is on spotty roadside cellular service. Video backgrounds are compressed and lazy-loaded, image uploads are handled client-side before compression, and the estimate flow works reliably even on a weak connection.

A live countdown-timer promotion component and a real-time gift certificate offer were built as reusable, CMS-editable modules so the shop's marketing team can run new campaigns without touching code.

Local SEO was built around the exact searches a post-accident driver in the San Gabriel Valley actually types - "collision repair Alhambra," "free auto body estimate near me," and dozens of damage-specific long-tail terms.

Schema markup for local business and automotive services, Google Business Profile optimization, and a technical foundation ready to support ongoing content growth.