Part 01
An Instagram that sells the experience, not just the drinks
Case study
Year2026–Present
Hello there!
Sip.Snap.Booked.
A boba favorite, relaunched as its own events brand. In-house shoots, a feed people save, and Meta ads that turn scrollers into booked parties.
- Social Media
- Content Creation
- Photo & Video Production
- Meta Advertising
716Event leads
$48Per lead
44KAccounts reached
Project overview
A boba brand people already loved, with no events brand yet.
It's Boba Time already had fans at the counter. The catering side had nothing of its own: no account, no content, and no way for a party planner to find it. We launched It's Boba Time Catering on Instagram in July 2026 and built everything behind it: the shoots, the content, and the ads that fill the calendar.
ClientIt's Boba Time CateringLos Angeles
TimelineOngoingSince July 2026 · Monthly retainer
DeliverablesSocial + Shoots + AdsReels · Photo shoots · Meta campaigns
IndustryEvent CateringMobile boba bar · Drink stations
EngagementFull social partnerStrategy · Production · Paid media
AudienceEvent hostsBirthdays · Weddings · Corporate events
The brief
Give the catering side its own name, its own feed, and a steady stream of event inquiries.
Hosts don't book a drink station from a menu. They book the moment guests pull out their phones. The brief had three parts.
We also saw a chance to make production the engine: shoot once, publish all month, and advertise with the best of it.
Part 02
Content good enough to run as ads without reshooting
Part 03
A Meta funnel that turns a tap into a quote request
The challenge
Nobody books a drink station they've never seen.
Event catering is a visual purchase. A host scrolling late at night decides in seconds whether your setup belongs at their party. Without a catering presence, It's Boba Time wasn't in the running.
The Challenge
No catering account: event bookings had no home of their own
No event photography a host could picture at their party
No content plan or posting rhythm
Invisible to hosts actively planning birthdays, weddings and office parties
No clear path from "this looks fun" to "send me a quote"
A crowded category where most boba feeds look alike
Our Solution
A dedicated @itsbobatimecatering account with its own bio, highlights and booking path
Recurring in-house shoot days: drink macros, styled setups and real events
A monthly calendar built on four content pillars, with reels at the core
Meta campaigns aimed at local hosts and planners, built from shoot footage
Lead forms and DM flows that turn an ad tap into a quote request in a few taps
A bold orange look with sticker tags and a script "Catering," applied to every post
Our approach
A process built for photo-ready moments.
Catering gets booked on a feeling. Every step was designed to capture that feeling once and use it everywhere: in the feed, in stories, and in ads.
Discovery & Positioning
We started with the people who book: parents planning a kid's birthday, couples planning a wedding, and office managers organizing a team event. Each one asks a different first question, and each needed a different reason to book.
From there we set the catering brand apart from the café. Same drinks, sold as an experience guests remember.
Content Pillars & Visual System
Four pillars anchor every post: the drinks, the events, the guests, and the offer. Each pillar has its own template, so the feed stays varied but always looks like It's Boba Time.
The look leans into the brand's orange, with sticker-style tags and a handwritten "Catering" script that reads instantly in a crowded feed.
In-House Shoot Days
Our own crew runs every shoot: drink macros with fruit and toppings in the studio, then styled setups and live event coverage on location. No stock, no reposts.
Each shoot day is planned against the calendar, so one session delivers a month of posts, reels and ad creatives.
From the shoot · Product heroReels & Calendar
Reels lead the calendar because they reach people who don't follow yet. Each one is cut for the first second: the pour, the toppings, the reaction.
Carousels and graphics fill the rest of the week: guest reviews, event types and seasonal offers, on a steady rhythm.
Meta Ads Funnel
Campaigns run in two layers. Reach campaigns put the best reels in front of local hosts; lead campaigns retarget people who watched, with instant forms and a Send Message button.
Creatives rotate from the latest shoot, so ads never go stale.
Ad creative · Bring the Boba BarReporting & Optimization
We review results weekly and report monthly: reach, engagement, cost per lead and inquiries.
The hooks that win go into the next shoot plan, which closes the loop.
Signature system
One shoot day, a month of content.
The Shoot-to-Ad Pipeline
The centerpiece of the engagement. Every shoot is planned around three outputs at once: posts for the feed, reels for reach, and creatives for ads. Nothing is shot for just one place.
Shoot day
Studio + events
Content library
Photos · reels
Feed & reels
Organic reach
Meta ads
Paid reach
Quote request
Form or DM
Booked event
On the calendar
Monthly report: winning hooks feed the next shoot
Card 01
Shoot Once, Publish All Month
One planned session yields stills, vertical video and B-roll in every format the calendar needs. The feed never waits on the next shoot.
Card 02
Creative Built to Run as Ads
Every reel is framed and cut to run as a Meta ad unchanged: vertical, a hook in the first second, captions on screen. The best organic posts become the next ads.
Card 03
Tap-to-Quote Funnel
Ads end in an instant form or a DM, not a homepage. Event date, guest count and event type come in up front, so the owner replies with a quote, not a question.
Instagram direction
A feed that makes hosts picture their party.
We built the catering feed on four content pillars. Every post earns its place by answering one question a host has before they book.
The Drinks
Will my guests love it?
The Events
Will it fit my event?
The Guests
Can I trust them?
The Offer
How do I book?
Behind the shoot
Real drinks. Real events. Our crew.
Every frame on the feed comes from our own shoots. Here's what those shoot days produced, and the setups behind them.
From the shoot · Product hero
From the shoot · Studio lights
On location · Guests at an event
On location · Kids' birthday
Concept shoot · Delivered
Concept shoot · Celebrity drinks
From the shoot · Product hero
From the shoot · Studio lights
Concept shoot · Delivered
On location · Guests at an event
On location · Kids' birthday
Concept shoot · Celebrity drinks
From the shoot · Product hero
On location · Guests at an event
On location · Kids' birthday
Concept shoot · Delivered
From the shoot · Studio lights
Concept shoot · Celebrity drinks
Swipe for more →
Meta advertising
Ads that don't feel like ads.
Our best performers came straight from the shoot: real drinks, real parties, and a clear ask. Each runs as a native post or reel, so it reads like content until the call to action.
Swipe for more →
Ads Manager
It's Boba Time Catering
Campaign results
Results · Event leads
716
Event inquiries from Meta ads
Cost per result
$48
Average cost per lead
Reach
44K
Accounts reached
Source: Meta Ads Manager, all It's Boba Time Catering campaigns to date.
Objective
Leads: instant forms and messages
Audience
Local hosts: parents, engaged couples, office managers
Placements
Reels, Stories, Feed
Call to action
Get Quote · Send Message
Typography & color palette
A library of flavor.
Every color comes straight from the It's Boba Time brand, and every letterform is built to read at a glance in a fast feed: bold, playful, and unmistakably orange.
Headlines · Domus Titling
Site font · shown in Jost
Aa Bb
Script accent
From the posts · shown in Yellowtail
Catering
Body · Poppins
Site font
Aa Bb Cc Dd
Primary logo
Boba Orange
#FF6B00
Boba Blue
#0048FF
Sticker Yellow
#FFC212
Logo Brown
#5F452A
Cream
#FDF5E9
Black
#000000
Stack & tools
Built for speed, from set to feed.
A lean stack chosen for one job: getting content from the shoot to the feed and into ads fast, without losing quality.
Paid Media
Built to book
Meta Ads Manager
Instant lead forms
Messenger and Instagram DMs
Creative A/B testing
Social
Always on
Instagram
Meta Business Suite
Instagram Insights
Story highlights
Production
In-house crew
Cinema and photo cameras
Macro lenses
Studio lighting kit
Gimbal for event coverage
Post & Design
Fast turnaround
Video editing suite
Photo color grading
Branded post templates
Monthly reporting
Results & impact
Numbers worth celebrating.
Since the July 2026 launch, the catering brand went from no presence online to hundreds of event inquiries.
0
Event leads from Meta ads
$0
Average cost per lead
0K
Accounts reached
0
Followers built from zero since July
From café name to events brand.
It's Boba Time Catering now has its own audience, voice and booking path, separate from the café.
Content that sells twice.
Every shoot pays off on the feed and in ads, so each shoot day does double duty.
A system that compounds.
Each month's winning hooks shape the next shoot, so content and ads get sharper the longer the partnership runs.